Using The Right Type Of Font Can Be Quite Important.

To be honest, I've never really paid that much attention to the fonts used on shops to advertise their name or wares ...... or, for that matter, how a font could possibly affect your feelings towards something.

However, we've got a new purveyor of kebabs in town ..........

........ and it might simply be me of course, but the name and the font leaves me a little confused and in some respects, positively unsettled!

The "Craft House" bit brings to mind shops of a Hobbycraft or The Range type nature, but then, a kebab isn't something I would generally associate with any sort of genteel crafting activity???? As for the font, well, to me it just screams of the nefarious and unsavoury career choices of Sweeny Todd!   Is it me, or is something not quite gelling here?????? Perhaps we need to go in and give them a whirl? Suggestions on a postcard please.